苏州工业园区建设世界一流高科技园区的战略对策研究

近年来,苏州工业园区大力实施创新驱动发展战略,在打造世界一流高科技园区建设方面取得明显成效。文章在阐述园区当前发展现状的基础上,剖析园区创新发展存在的薄弱环节,进而提出建设世界一流高科技园区的战略对策。     

A model of tourism advertising effects

This study develops the AIEDA tourism advertising effects model and examines this model by tourism destination types and advertising formats in a field experiment. The AIEDA model extends the traditional AIDA model in the advertising field and additionally considers the unique features of tourism products. It includes five hierarchical stages: Attention→ Interest→Evaluation (Perceived Usefulness→ Perceived Credibility) → Desire →Action. Findings of experimental research indicate that destination type and advertising format have main effects and interaction effects on tourism advertising effects. In addition, this study discovered that, for natural and cultural destinations, video ads yielded similar or more positive advertising effects than virtual reality ads, whereas print was the least effective advertising format.     

区域森林公园生态效率实证分析——以华东地区为例

采用Malmquist-Luenberger指数法对华东地区森林公园生态效率值进行测定的结果表明:从时序范围看,2011—2016年华东地区森林公园生态效率的均值为1. 006,但从2015年起进入下滑态势,说明华东地区森林公园的生态效率已经达到有效水平,但在扩大森林公园规模的同时忽视了对环境的有效保护以及资源的合理配置;从空间差异角度看,只有浙江与安徽两省的森林公园生态效率值未达到有效水平(分别为0. 851和0. 871),其余各省(市)的森林公园生态效率值均大于1,说明区域内存在一定的差异性;技术进步指数下降是制约MalmquistLuenberger指数提升的主要原因。由此可见,加大技术投入,促成交流合作机制,形成特有的竞争优势等,对提高区域森林公园生态效率是十分重要的。     

The impact of influencers' multi-SNS use on followers’ behavioral intentions: An integration of cue consistency theory and social identity theory

The considerable marketing potential brought by the rapid growth of social media has been extensively examined in the literature, particularly in terms of the impact of influencers' recommendations on their followers' decisions. However, little attention has been given to how the individual influencers' use of multiple social networking sites affects their followers' behavioral intentions. Hence, this academic gap warrants further exploration. Drawing on cue consistency theory, social identity theory, and stimulus-organism-response framework, this research proposes three research questions and constructs an integrated research model to explore how the influencers' cue consistency affects the social identification of their followers, subsequently influencing their behavioral intentions. A structural equation modeling technique is performed to analyze the data of 510 valid respondents. The findings show that influencers' consistent cues (i.e., information and image consistency) across social media have positive impacts on followers' cognitive and affective identification toward the influencers. Furthermore, the determinants for followers' purchase intention and electronic word-of-mouth intention are affirmed to serve as both cognitive and affective identification. Especially, the results indicate that the relationships between followers’ social identifications and behavioral intentions are moderated by the type of influencer (i.e., lifestyle vs. review). Accordingly, the results indicate how the use of multiple social networking sites by influencers impacts the behavioral intentions of their followers. The findings offer new insights into influencer marketing and provide important lessons for marketers.     

大学科技园运作模式探讨

本文总结了国内外大学科技园的发展经验,认为在大学科技园发展到一定阶段以后必须及时建立企业化的运作模式。针对我国大学科技园存在的问题,讨论了如何将国外先进经验与我国实际情况结合,构建适应我国国情的大学科技园运作模式。     

湿地公园规划的生态服务功能影响预评价

鉴于湿地生态系统的特殊性和敏感性,科学地保护和利用湿地资源、合理地进行湿地利用规划,一直是相关学者所关注的问题;以安徽省北部淮河三汊河湿地为例,从水文调节、大气调节、水体净化、物质生产、文化功能、提供生境和生物多样性价值等方面采用替代成本法、恢复成本法、市场价格法和影子工程法对湿地生态服务价值进行经济核算;分别以生态服务功能价值的理论值(2152.9万元)和现状值(1982.7万元)为参考标准,进行湿地公园规划对湿地生态影响的比较分析,预评价湿地公园规划后的生态服务功能价值为2447.2万元,较理论值和现状值都高;在各项服务功能中,除物质生产功能影响为负值外,其它各项值均为正值,在水文调节、水体净化和文化功能方面变化值较大,因而,从生态服务功能角度考虑,可以认为公园规划具备合理性和可行性。     

Selecting Sites for New Facilities Using Data Envelopment Analysis

This paper develops a mathematical programming model for obtaining a best set of sites for planned facilities. The model is concerned with those situations where resource constraints are present. The specific setting for the paper involves the selection of sites for a set of retail outlets, wherein the ratio of aggregate outputs to inputs for the selected set is maximal among all possible sets that could be chosen. At the same time, the model guarantees that the only sets of stores allowable are those for which the available resources are used to the maximum extent possible.     

我国物流园区建设发展现状及存在问题的分析

物流园区（Logistic park)是指由分布相对集中的多个物流组织设施和不同的专业化物流企业所构成，具有产业组织、经济运行等功能规模化的物流组织区域，我国现代物流发展迅速，尤其是在物流园区的规划与建设方面，取得相当可观的进展和不少有益的经验。本文简要分析近年来我园各地区物流园区规划建设发展状况，并对在这一发展过程中不同程度存在的各种问题进行了分析。     

秦岭北麓森林公园生态旅游绿色营销策略研究

秦岭北麓是陕西省的生态安全屏障和水资源涵养地。当地森林公园开发过程中，由于行政管理者与开发权利主体错位以及盲目开发旅游项目等，导致生态环境破坏严重。秦岭北麓森林公园应采用绿色营销策略，包括采用绿色文化策略、绿色价格策略以及绿色产品等策略，开发生态旅游项目，形成当地经济效益、生态环境利益和旅游者需求三者的统一，实现当地旅游业的可持续发展。     

“长三角”地区国家农业科技园区建设探讨

该文从建设国家农业科技园区的现实意义出发，选择“长三角”地区嘉兴国家农业科技园区建设为个案，在此基础上，提出了制定发展国家农业科技园区的对策。